Dell opens its first exclusive stores in India

Dell, which was earlier selling PCs directly to customers by phone and online, has announced the opening of the first Dell exclusive stores in India at New Delhi and Coimbatore. Both the stores will sell the company’s consumer range of products including Inspiron, Studio and XPS, the company said in a statement.

"The exclusive Dell store is a step towards enhancing the overall purchase experience for consumers in India. We have rapidly increased our presence in the consumer market here with new products and by expanding our reach. With the launch of Dell exclusive stores, we offer our customers the touch and feel for Dell branded products within a unique shopping experience,” said Mahesh Bhalla, director – consumer sales, Dell India.

Dell exclusive store will continue to offer the advantages of Dell’s direct model with the additional benefit of retail availability to browse, touch and feel the product. Dell’s channel model makes it possible for the customers to see the products on the retail shelves and then place an order for the preferred model with the choice to customise the looks and configuration of the unit.