After the success of "Stories" feature on Instagram and WhatsApp, Facebook has begun testing the feature on its desktop site now.
"Stories" are ephemeral posts that include photos or video that are visible for 24 hours before they disappear.
According to a report in TechCrunch on Thursday, "Stories" feature on the desktop site is located on the right side, and a small question mark icon appears in the "Stories" module which explains the feature's purpose, when hovered over with your cursor.
Instagram registered over 150 million "Stories" by its daily users in first five months. Now it has 250 million daily users, compared with Snapchat's 166 million which first introduced the feature on the social media sites.
According to Facebook, half of the businesses on Instagram created a story in the past month and Instagram's average usage has climbed to 32 minutes per day for those under 25, and 24 minutes per day for those 25 and up.
Facebook has introduced "Stories" feature on all its platforms including Instagram, Messenger, WhatsApp and Facebook mobile.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app