Insite launches edutainment site

Insite Digital, a Mumbai-based Internet media company, is taking the edutainment route to increase awareness on Indian politics, with focus on general elections 2009.

Launching its edutainment site www.indiavoting.com, Amit Tripathi, managing director of Insite, said the company planned to target the about 80 million young Indians who would vote this year.

“The current delimitation of the constituencies has led to a scenario where the net surfing population forms a significant part of the electorate in more than 100 constituencies. We intend to attract about 120 million page views a day and more than a million registered users in the next two months,” he told mediapersons here on Tuesday.

Created with an investment of Rs 4 crore, indiavoting.com plans to launch a voter-outreach programme with multiple vans branded VoteYatra that will use cartoons, spot quizzes, magic shows and mobile info displays for voter awareness. VoteYantra aims to reach over a million voters in over 100 constituencies during its 15,000-kilometre journey across India.

“Indiavoting will offer more than 2,000 political cartoons specially created around general elections 2009, 100 crosswords, 3,000 quiz questions and a host of multimedia games that don't just entertain but also help increase general awareness on Indian politics,” Tripathi said, adding the company expected to break even in about 18 months from now.