 "LG Group to sell Apple devices at its stores after mobile biz exit")
Don't want to miss the best from Business Standard?
LG Group, South Korea's fourth-largest conglomerate, is apparently looking to beef up its business relationship with Apple, industry insiders said on Tuesday, amid rumours that its electronics affiliate may sell the US tech titan's products at its retail shops.
LG recently held a special promotion for iPhones, iPads and other Apple products on Lifecare, its online shopping mall for group employees, according to the sources.
This was reportedly the first time that the group offered mobile devices from another smartphone manufacturer for its employee purchase programme, reports Yonhap news agency.
The move came amid growing speculations that LG Electronics may sell Apple products to local consumers at its 400 stores nationwide following its departure from the mobile business.
In April, LG Electronics announced that it will withdraw from the smartphone business by July after years of losses.
Industry insiders said LG Group is looking to boost business ties with Apple for its future growth. The group already has been providing electronics parts, including displays and camera modules, to Apple.
Recently, its electric vehicle (EV) parts joint venture with Magna International Inc., LG Magna e-Powertrain Co., has been linked with Apple's possible self-driving car development.
LG Uplus, the group's telecommunications unit, also started to develop an office working system compatible with Apple iOS for employees using iPhones.
Following LG's exit from the mobile business, Apple has been trying to expand its presence in the South Korean smartphone market that is dominated by its archrival Samsung Electronics.
Apple recently launched a trade-in programme in South Korea to woo consumers with LG smartphones.
--IANS
na/
(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app