Pointsec eyes data, content security mart

After the importance of anti-virus protection has grown well among enterprises, it is turn for information and content security, the second most prominent area of concern for corporates.

The widespread use of storage and mobile devices coupled with the popularity of WiFi communication has added a fresh dimension to the threat of information and data piracy.

This is the issue that Sweden-based encryption solutions company Pointsec has focused on for the last decade and a half, offering effective solutions and strengthening its bottomline in the process.

With inexpensive storage devices that have a large capacity, "enterprises need to worry about managing information security at the end-point," said Altaf Halde, national sales manager, Pointsec India.

Pointsec set up shop in India nine months ago and now has a sizeable customer base including ITC Infotech, Wipro, Nokia and Syntel.

Halde says, "We already have 20-25 clients here." His target market is the large enterprises with over 1,000 devices, IT/ ITeS and banking domains. "We are also targeting the educational institutes and the government," he said.

Pointsec with operations in the UK, West Asia, Japan and US has products that provide encryption for desktops and laptops, external storage devices and all hand held devices, except the Blackberry.

On the potential of encryption in the Rs 300 crore Indian security market, Altaf said, "By next year encryption will account for 18-20 per cent spend of the total security market." And Altaf is hopeful of getting "the lion's share as an early entrant into India."