Reliance BPO to set up three facilities

"We will employ the franchise model in rolling out these centres as it will allow the company to grow faster," said Rajnish Virmani, president and COO, Reliance BPO.

The company has already acquired land in Tirupati for its operations. This centre will have 1,400 employees.

Currently, the BPO unit is a captive of the Reliance ADA Group. The current headcount of the susidiary is close to 8,500. Reliance Infocomm is the company's biggest internal customer.

Almost 80 per cent of the company's operations are voice-based, while the rest are non-voice.

The voice part of the BPO business is being conducted through Reliance Infostreams, which provides services to customers of group companies like Reliance Infocomm and Reliance Energy.

Several captive units of large conglomerates firms such as, Hero, M&M, Essar, Aditya Birla, Hindujas and Larsen and Toubro, are doing well.

Recently, Essar Groups BPO unit Aegis acquired AOL's call centre facility in Bangalore. Before that, Gurgaon-based HeroITES