Sachin Bansal, Flipkart HR head invest in Bengaluru-based startup SpoonJoy

SpoonJoy.com is a weekly subscription service and aims at making healthy food affordable to all

Bengaluru-based startup SpoonJoy, which allows customers to order healthy meal packs, has raised an undisclosed amount of funding from a clutch of angel investors including Flipkart's Co-Founder Sachin Bansal and Chief People Officer Mekin Maheshwari.

The funding round also saw participation from Abhishek Goyal, founder of Tracxn (which provides data on start-ups), and Sahil Barua, co-founder of e-commerce enablement services company Delhivery. Prashant Chandra, the former chief financial officer of UrbanTouch.com was also among the angel investors.

"I got connected to Flipkart team through Abhishek Goyal, whom I knew from the days when I was part of the core team at UrbanTouch," Jethani recalls. "Food is a large market, but completely broken space. I think what excited investors about our company is that we as a team are using technology to solve this massive problem of making quality food affordable to millions of people."

With a mission to make healthy food affordable and accessible to all, SpoonJoy.com is a weekly subscription service that provides healthy meals at the doorstep. The website gets around 350-400 orders per day, and cut fruits and sprouts are the most popular items bought by them. A majority of the orders that SpoonJoy get are from offices.

"These funds would be used to further enhance the technology to optimise the supply chain and scale the operations," said Manish Jethani, founder of SpoonJoy.

The funds will also be utilised for making investments in growing the consumer base of the company, as SpoonJoy is looking at expansion across Bengaluru before it reaches out to other states.

Jethani, a second time entrepreneur, has so far funded the startup through is personal savings and borrowed money from friends and family. Prior to setting up SpoonJoy, Jethani was part of the core team at UrbanTouch.

Co-founders of several successful startups in India have been active in making investments in younger startups. Both the co-founders of Flipkart-Sachin Bansal & Binny Bansal (unrelated), have been active angel investors and have put in their personal money in a number of startups.