Subex Azure today unveiled Rocware - a new identity for its integrated suite of software solutions.According to a release issued by the company to the BSE today, the six solutions that form the Rocware suite have also been re-branded to reinforce the global nature of the business. Sanjeev Gadre, senior director (marketing) of Subex, said: "The announcement comes at a time when we seek to address a robust, global marketplace for revenue maximisation solutions. The new brand identity clearly articulates our compelling vision of the revenue operations center."Rocware brings together solutions like Moneta (formerly the Subex Azure Revenue Assurance System - SARAS), Nikira (formerly the Subex Azure Fraud Management System - SAFMS), Prevea - (formerly the Subex Azure Risk Management System - SARMS), Concilia (formerly the Subex Azure Interconnect Billing System - SAIBS), Symphona (formerly the Subex Azure Interparty Management System - SAIMS), and Optima (formerly the Subex Azure Routing Optimization System - SAROS), the release added.
