Tata Elxsi opens design studio

Tata Elxsi, an IT services company which is part of the Tata Group, has opened a design studio in the UK especially for providing services to its European customers. Part of the company’s industrial design division (IDE), the studio will offer product design, packaging design, graphic design and design realisation services.

Madhukar Dev, MD, Tata Elxsi said, “With the impact of current economic developments across the world, design is a catalyst that can enable companies to sustain themselves while continuing to offer their end customer a superior product experience. We always strive to provide our customers that edge, by constantly innovating our approach and services.”

Tata Elxsi’s design studio in Europe, which will be headed by senior design expert Steven Hughes, aims at employing the local people.

Over the years, IDE, one of the four main business divisions of Tata Elxsi, has developed a portfolio of clients in diverse sectors including FMCG, automobile and consumer durables. IDE’s clientele includes Hindustan Lever, General Motors, Ford and Videocon.

“Over the years IDE has built a reputation for great design by balancing creativity with practicality. We would now bring our international design expertise closer to our customers along with a understanding of the Europeanocal sensibilities,” said Anil Sondur, GM, IDE, Tata Elxsi.