A series of high-profile Twitter accounts were hijacked on Wednesday, with some of the platform's top voices--including U.S. presidential candidate Joe Biden, reality television show star Kim Kardashian, former U.S. President Barack Obama, billionaire Elon Musk, and rapper Kanye West, among many others--used to solicit digital currency.
Nearly two hours after the first wave of hacks, the cause of the breach had not yet been made public. In a sign of the seriousness of the problem, Twitter took the extraordinary step of preventing at least some verified accounts from publishing messages altogether.
It was not clear whether all verified users were affected but, if they were, it would have a huge impact on the platform and its users. Verified users include celebrities, journalists, and news agencies as well as governments, politicians, heads of state, and emergency services.
Shares in the social media company tumbled almost 5 percent in trading after the market close before paring their losses.
Earlier, some of the platform's biggest users appeared to be struggling to re-establish control of their Twitter accounts. In the case of billionaire Tesla Chief Executive Elon Musk, for example, one tweet soliciting cryptocurrency was removed and, sometime later, another one appeared, and then a third.
Among the others affected: Amazon founder Jeff Bezos, investor Warren Buffett, Microsoft co-founder Bill Gates, and the corporate accounts for Uber and Apple . Several accounts of cryptocurrency-focused organizations were also hijacked.
Altogether, the affected accounts had tens of millions of users.
Biden's campaign was "in touch" with Twitter, according to a person familiar with the matter. The person said the company had locked down the Democrat's account "immediately following the breach and removed the related tweet." Tesla and other affected companies were not immediately available for comment.
Publicly available blockchain records show that the apparent scammers have already received more than $100,000 worth of cryptocurrency.
Several experts said the incident has raised questions about Twitter's cybersecurity.
"It's clear the company is not doing enough to protect itself," said Oren Falkowitz, former CEO of Area 1 Security.
Alperovitch, who now chairs the Silverado Policy Accelerator, said that, in a way, the public had dodged a bullet so far.