YouTube Shorts, a TikTok-like short form video app, has hit 5 trillion all-time views and has over 15 billion views each day globally, Alphabet and Google CEO Sundar Pichai has said during the company's earnings call.
The Google-owned video streaming giant on Tuesday said that this is helping its creator community reach newer and bigger audiences.
"We are also seeing exciting momentum at YouTube. YouTube Shorts continues to drive significant engagement. We just hit 5 trillion all-time views and have over 15 billion views each day globally," the company said in a statement.
"In fact, more people are creating content on YouTube than ever before," it added.
Last year, the number of YouTube channels that made at least $10,000 revenue was up more than 40 per cent year over year (YoY).
The company mentioned that more creatives than ever are earning money from their non-ads products like Super Chat and channel memberships. And the Shorts fund is now available in more than 100 countries.
The company said that YouTube advertising revenues of $8.6 billion in the fourth quarter (Q4) were up 25 per cent, reflecting strength in both direct response and brand advertising.
(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
)