Zensar to unveil new products at IndiaSoft 2011 Exhibition

Zensar Technologies a technology and business process company announced that it will unveil a range of innovative solutions in IndiaSoft 2011-- an exclusive international IT event; bringing together a world of IT innovations in Pune.

These innovations are in line with the company's long-term strategy of innovation and building it across various lines of business.

IndiaSoft 2011 will explore avenues of sourcing the best total IT solutions for the growth of today's enterprise.

Zensar's expansion into innovative service lines like cloud computing, analytics and connected services has provided for significant opportunity for revenue growth in the past.

Its end-to-end service capabilities ranging from applications development and maintenance, enterprise services including package implementation, support and business intelligence and the like for clients in US, UK and Asia to small start-ups in South Africa and the Middle East, has also helped in creating intellectual capital around vertical market.

This has added to its specialisation of creating enterprise applications for customers. "Zensar is now embarking on an ambitious plan to be the next generation global industry player by 2013. The plans include enhanced focus on intellectual property creation in key verticals and focus on product and solution sales to complement the manpower intensive service offerings which will be a key component of the strategy in the years to come. We also see a huge potential in our connected services offering which is also the theme that we have chosen for in IndiaSoft 2011 and will enable inclusive growth through better facilities and human resource development through IT enabling in education, health care and e-governance," Ganesh Natarajan, CEO, Zensar said.

With an upswing in technology expenditure in India and global markets, IT and BPO companies are looking at products and template based solutions to significantly increase marketing and service efficiencies.

Zensar intends to be a leading player in this market by diversifying beyond its core offerings and markets through its non linear business models.

Zensar said it will launch an improved version of SmartShop™ a complete retail management software solution for emerging markets and has made it available as a packaged product, ready to install and use for the entire retailer spectrum- small store to medium/ large chain of outlets.

Zensar has already launched AutoZenics™ a web-enabled system that will enable SME clusters to take advantage of cloud computing capabilities, which will be demonstrated here. Other innovative solutions that will be showcased include the Supply Change Transaction Management (SCTM)-Xchange an online portal built for a smooth document exchange and understanding between the enterprise and different suppliers, a multichannel insurance solution and Tzen a testing solution hosted on the cloud will be demonstrated at the event.