The salience of constancy
Diving into the paradox of constant change and our innate desire for certainty, Morgan Housel's Same as Ever offers timeless wisdom to negotiate the unpredictable currents of life
)
Explore Business Standard
Associate Sponsors
Co-sponsor
Diving into the paradox of constant change and our innate desire for certainty, Morgan Housel's Same as Ever offers timeless wisdom to negotiate the unpredictable currents of life
)
Already subscribed? Log in
Subscribe to read the full story →
3 Months
₹300/Month
1 Year
₹225/Month
2 Years
₹162/Month
Renews automatically, cancel anytime
Over 30 premium stories daily, handpicked by our editors


News, Games, Cooking, Audio, Wirecutter & The Athletic
Digital replica of our daily newspaper — with options to read, save, and share


Insights on markets, finance, politics, tech, and more delivered to your inbox
In-depth market analysis & insights with access to The Smart Investor


Repository of articles and publications dating back to 1997
Uninterrupted reading experience with no advertisements


Access Business Standard across devices — mobile, tablet, or PC, via web or app
First Published: Dec 06 2023 | 9:55 PM IST