Ather Energy expands product offering in Sri Lanka with Rizta launch

It marks the next step in Ather's international growth strategy, focused on expanding its product portfolio and strengthening its ecosystem in key international markets

Ather Energy, Ather, EV scooter, electric scooter
Representative Image: Ather had made its first international foray with Nepal, in November 2023 | Image: Bloomberg
Press Trust of India New Delhi
1 min read Last Updated : Nov 21 2025 | 1:14 PM IST

Electric two-wheeler maker Ather Energy on Friday announced expansion of its product offering in Sri Lanka, which has become a growing international market for it.

The company, which entered the island nation in December 2024, said it launched its family scooter Rizta in Sri Lanka at the Colombo Motor Show 2025 in partnership with Evolution Auto Pvt. Ltd, its authorised distributor in the country.

It marks the next step in Ather's international growth strategy, focused on expanding its product portfolio and strengthening its ecosystem in key international markets, Ather Energy said in a regulatory filing.

"Since entering Sri Lanka last year, it has quickly become a growing market for us, and expanding our portfolio here with the Rizta felt like the natural next step," Ather Energy Chief Business Officer Ravneet Singh Phokela said.

Stating that the Rizta has seen strong acceptance in India for over a year and more recently in Nepal, he said, "We believe it is well-suited for the needs of Sri Lankan riders as well."  Ather had made its first international foray with Nepal, in November 2023, where it expanded to nine experience centres and seven service centres across the country.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

Topics :Ather Energysri lankatwo wheelers

First Published: Nov 21 2025 | 1:14 PM IST

Next Story