Amazon India announces annual Prime Day sales event on July 20-21

New products by more than 450 brands will be launched, says e-commerce company

Amazon India’s annual Prime Day sales event will begin on July 20 when thousands of new products from 450 brands will be launched over two days, said the e-commerce company on Tuesday.

The brands include Intel, OnePlus, Samsung, Bajaj, Sony, Motorola, Boat, HP, American Tourister, Lapo, Chetak, Borosil, Riversoft, Yale, Adidas, Crocs, Mamaearth, and HUL.

Starting midnight on July 20 and lasting till 11:59 pm on July 21, the eighth edition of the event will see products in electronics, fashion and beauty, groceries, Amazon devices, home and kitchen products, furniture and other categories at discounted rates.

“We are excited to offer Prime members two days of great deals and savings, thousands of new product launches from over 450 brands, blockbuster entertainment and more. Not just that, Prime members ordering from across India will be able to enjoy the same day and next day delivery across millions of products,” said Akshay Sahi, Director and Head of Amazon Prime, Delivery and Returns Experiences, India and Emerging Markets.

The company started Prime Day in India in 2017 with 100 product launches. Last year, it announced more than 45,000 such launches, up from 30,000 in 2022.

The event is also expected to give a fillip to new Amazon Prime memberships. Amazon Prime is a subscription membership that offers premium services to its customers. In India, Prime members get free one-day delivery on over 4,000,000 products, and unlimited 5 per cent cashback on all purchases using their co-branded ICICI credit card, among other benefits.

This Prime Day will continue to support small and medium businesses (SMBs) and offer Prime members products from lakhs of sellers, manufacturers, startups, women entrepreneurs, artisans, weavers, and local shops. The SMBs will launch these products under Amazon programmes like Launchpad, Karigar, Saheli, and local shops at heavy discounts, said the company.

On the occasion, the company’s streaming service Prime Video will announce a line-up of 14 original series and movies in five languages. These include the award-winning series ‘Mirzapur Season 3’ (Hindi) and the international ‘The Boys Season 4’ (English), said Amazon.