About 70 per cent of new Amazon Prime members now come from Tier-II and Tier-III markets as the company expands Amazon Now and prepares for Prime Day 2026
Suriya's hit fantasy action drama, Karuppu, is all set to make its OTT debut after a successful theatrical run. Prime Video has announced the film will premiere on June 12
Amazon India Country Manager Samir Kumar on the company's $35 billion bet, the quick-commerce race, and why he believes it's still early innings for e-commerce in India
13 years on, Amazon remains a major player in India, but local rivals have eroded its edge across retail, payments, streaming, and quick commerce, leaving it constrained despite strong brand loyalty
Amazon Music for Prime users will now include ads, while ad-free listening, offline downloads and premium audio quality move to the new Music Unlimited subscription
Amazon Prime Video rolls out Clips, a TikTok-style short video feed that helps users discover movies and shows faster through personalised previews and quick scrolling
In 2019, over 210 million Indian homes had a television set - an audience size of almost 900 million. Most of these were DTH (direct-to-home) or cable homes
Amazon's Great Republic Day sale brings discounts on smartphones from brands such as Samsung, Apple, and OnePlus, along with bank offers and no-interest EMI options
As streaming penetrated almost every corner of US society, it attracted many more price-sensitive viewers - people who are dropping cable or trading broadcast TV for other free options
A potential Netflix-Warner Bros merger could shake up India's streaming lineup, threatening Hollywood favourites on rivals like JioHotstar and Amazon Prime Video
Panchayat has become one of the most popular Indian web shows on OTT platforms. After season 4, fans can now look forward to season 5, as has been officially confirmed by Amazon Prime Video
Streaming platforms like JioHotstar, Netflix, and Hoichoi are experimenting with daily episode releases and hybrid models to retain audiences and drive profitability
Amazon overhauls its cloud gaming platform Luna with a redesigned interface, family-friendly multiplayer mode GameNight, and 50+ games for Prime members at no extra cost
Amazon is set to pay a massive $2.5 billion settlement after the US Federal Trade Commission accused it of tricking millions of customers into signing up for Prime and making it unnecessarily
