Tata Motors plans more product actions in FY26 for 'mainstreaming' EVs

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Tata Motors aims to strengthen its electric vehicle range, as well as enhance the value proposition of existing nameplates, as part of its plans to make EVs mainstream in the domestic passenger vehicle market.

The Mumbai-based auto major is gearing up to launch Harrier.ev this fiscal and Sierra.ev subsequently, besides multiple interventions on existing models.

Tata Motors sold about 65,000 EVs in FY25, a drop of 10 per cent as compared with FY24.

"Strengthening EV portfolio with new launches, as we also strengthen the value proposition of existing products," it said in a post-result investor presentation. 

The company aims at continued efforts towards mainstreaming EVs, with focused market development and ecosystem actions, it noted while outlining the focus areas for sustainable growth in the passenger vehicles segment in FY26.

On the internal combustion engine vehicle segment, the company said it aims at "leveraging its strongest and freshest portfolio yet, with product interventions across hatches and SUVs".

The company aims to enhance brand consideration through comprehensive marketing campaigns and brand associations, to improve customer experience.

Tata Motors said it also plans to expand its sales network in key markets, with a focus on larger format stores.

Besides, it intends to focus on accelerating cost reduction initiatives to ensure competitiveness and profitability in a tough environment, it added.

In the commercial vehicle business, the company said it expects improved fleet utilisation and a stable sentiment index with most macroeconomic indicators on track.

"We anticipate sustained growth despite global headwinds," the company stated.

The company's focus in the current fiscal would be to ensure a smooth transition of AC regulation in trucks, coupled with value enhancements.

Tata Motors will also continue to redefine the future of mobility with an expansive product portfolio, smart digital solutions and new nameplate launches, it stated.

The company also aims to improve retail market shares in all segments and "win back SCV shares by increasing penetration.