 "Clariant eyes to tap personal care market with new ingredients")
Swiss specialty chemicals major Clariant is eyeing major gains in the burgeoning Indian personal care sector by offering a new range of ingredients to create innovative formulation. These solutions, coupled with its new trend guide BeautyForward, will aid brand owners and formulators develop futuristic personal care products.
Called Metamorphosis by Plantasens, this solution highlights the synergistic effect between nature and technology, through two-in-one texture transformations within the same product. For example, a balm that turns into a powder once applied on the skin. This body care formulation combines the highly nourishing power of a balm with the velvety effect of a powder.
“Consumer demand in India for sustainable and innovative products in personal care has increased significantly, and thus brand owners are extensively looking at solutions that can offer a competitive differentiating advantage,” said R Kumaresan, head - industrial and consumer specialties, Clariant in India. Clariant is actively supporting companies in the consumer care space achieve claim substantiation with such innovative solutions.
Nicolas Lasbistes, global technical marketing manager personal care, Clariant, added, “To develop BeautyForward, we used a unique discovery process to decode social and cultural trends into four personal care inspirational trends that will impact all regions over the coming years. Now it's up to our customers to embrace this knowledge, open their minds and enjoy exploring ways with us to create exciting new products for tomorrow's beauty.”
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