 "Symrise buys Flavor Infusion to diversify into natural beverage")
In order to strengthen its product offering for natural beverage applications and further expands into the strongly growing market of flavoured water, Symrise AG, the German fragrances & flavours company, has signed an agreement to acquire Flavor Infusion, a highly specialised supplier for natural beverage solutions in North America, from its founders. With this investment, Symrise will gain immediate access to the company’s profound knowledge as well as already marketed products and its most reputable customer base.
“The market for flavored waters, teas, sports and energy drinks is booming, especially in North America. Our latest acquisition is thus another strategic step to capitalise on the increasing consumer awareness for health and wellbeing, in particular the growing demand for infused water and non-alcoholic beverages. Flavor Infusion is an expert in this segment with a wide product portfolio, an impressive customer base and solid financials. The acquisition meets all criteria of our M&A strategy and will provide immediate value to Symrise,” said Dr Heinz-Jurgen Bertram, CEO of Symrise AG.
Over the years, Flavor Infusion has built up distinct expertise in beverage application and development as well as process technologies for natural beverage applications. Since its foundation in 2004, the company has strongly benefited from the positive dynamics in the US beverages market which, according to estimates, is growing by 5-7 percent annually. Flavor Infusion has continuously expanded its customer base that comprises some of the largest and most reputable global beverage and food manufacturers as well as regional champions. Furthermore, the company developed a diversified portfolio of proprietary beverage bases, formulas and marketed applications that are acquired through the transaction.
Symrise will integrate the activities of California-based Flavor Infusion, which generates turnover of about $ 10 million, in its US Flavor & Nutrition business immediately after closing, which is expected in the third quarter 2015.
Symrise is a global supplier of fragrances, flavorings, cosmetic active ingredients and raw materials, as well as functional ingredients. Its clients include manufacturers of perfumes, cosmetics, food and beverages, the pharmaceutical industry and producers of nutritional supplements and pet food. Its sales of more than Euro 2.1 billion in the 2014 fiscal year place Symrise among the top three companies in the global flavours and fragrances market.
“The market for flavored waters, teas, sports and energy drinks is booming, especially in North America. Our latest acquisition is thus another strategic step to capitalise on the increasing consumer awareness for health and wellbeing, in particular the growing demand for infused water and non-alcoholic beverages. Flavor Infusion is an expert in this segment with a wide product portfolio, an impressive customer base and solid financials. The acquisition meets all criteria of our M&A strategy and will provide immediate value to Symrise,” said Dr Heinz-Jurgen Bertram, CEO of Symrise AG.
Over the years, Flavor Infusion has built up distinct expertise in beverage application and development as well as process technologies for natural beverage applications. Since its foundation in 2004, the company has strongly benefited from the positive dynamics in the US beverages market which, according to estimates, is growing by 5-7 percent annually. Flavor Infusion has continuously expanded its customer base that comprises some of the largest and most reputable global beverage and food manufacturers as well as regional champions. Furthermore, the company developed a diversified portfolio of proprietary beverage bases, formulas and marketed applications that are acquired through the transaction.
Symrise will integrate the activities of California-based Flavor Infusion, which generates turnover of about $ 10 million, in its US Flavor & Nutrition business immediately after closing, which is expected in the third quarter 2015.
Symrise is a global supplier of fragrances, flavorings, cosmetic active ingredients and raw materials, as well as functional ingredients. Its clients include manufacturers of perfumes, cosmetics, food and beverages, the pharmaceutical industry and producers of nutritional supplements and pet food. Its sales of more than Euro 2.1 billion in the 2014 fiscal year place Symrise among the top three companies in the global flavours and fragrances market.