Jubilant Life ties up with Dutch firm Barentz for food & nutrition market

Yadav added, “Micronutrient deficiency is widely prevalent in Asia and food fortification of staple food is an important measure to improve the health of the population. Barentz is the ideal partner to progress in this area, especially when it comes to products for high care applications such as infant formula and clinical nutrition. Through this relationship we plan to offer high quality, nutrient premixes and blends to our customers.”

Working with global suppliers, Barentz offers a full portfolio of single specialty ingredients for food & beverages, as well as custom nutritional and functional blends, produced at its production facilities Vitablend in Singapore. Jubilant is the world’s second largest producer of Vitamin B3 (Niacinamide and Niacin), a vitamin that is extensively used in dietary food supplements, enrichment of breakfast cereals and flour, beverages and energy drinks, infant formulas, baking and confectionary. Together the two companies hope to make a significant impact in the area of micronutrient deficiency through solutions in food nutrition and fortification.

Stating that India is a new, large market for Barentz offering immense growth opportunities,  Hidde van der Wal, CEO of Barentz International, said, “We hope to position this partnership as a leading distribution player in India, Sri-Lanka, Pakistan, Nepal and Bangladesh and become a reference in nutrient fortification. Considering Jubilant’s network, customer connections and experience of working with the Indian regulatory bodies, along with our combined enlarged ingredients portfolio, we are confident that our partnership will expand our market share steadily and quickly.”