Adidas has partnered with Materialise, a pioneer and leading specialist in 3D printing, for its Futurecraft initiative.
In its 3D concept, which provides a personalised experience to all athletes, Adidas created a unique combination of material and process. The production breakthrough will take the running shoe standard to the next level, offering unprecedented individualised support and cushioning for every foot, to enable athletes to perform at their best.
Imagine walking into an adidas store, running briefly on a treadmill and instantly getting a 3D-printed running shoe – this is the ambition of the adidas 3D-printed midsole. Creating a flexible, fully breathable carbon copy of the athlete’s own footprint, matching exact contours and pressure points, it will set the athlete up for the best running experience. Linked with existing data sourcing and footscan technologies, it opens unique opportunities for immediate in-store fittings.
Paul Gaudio, creative director, Adidas, added, “Futurecraft is our sandbox. It is how we challenge ourselves every day to explore the boundaries of our craft. Driving material and process innovation, bringing the familiar into the future. Marrying the qualities of handcrafting and prototyping with the limitless potential of new manufacturing technologies. Futurecraft is stripped back - fast, raw and real - it is our approach to design."
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