SABIC reforms organisational structure to better meet customer needs

 
As a result of this optimisation, the commodity products of the Innovative Plastics strategic business unit (SBU) will now be housed in the Chemicals and Polymers SBUs. The remaining Innovative Plastics’ solutions will fall under a newly created SBU called Specialties. This business will serve as the exclusive home for SABIC specialty solutions. Along with the Performance Chemicals SBU, the portfolio of which was reallocated earlier, the Innovative Plastics SBU will cease to exist.
 
“This reorganisation will focus resources more intensively on the needs of each line, enhancing customer intimacy with more focused solutions provision and helping move SABIC to the next level of portfolio product management. The changes will enhance our global footprint to serve our customers locally while providing solutions globally”, said Yousef Abdullah Al-Benyan, acting vice chairman and CEO of SABIC.

 
One of the drivers of this change is the differing technology priorities of commodity and specialty businesses. The future of the commodity line will depend heavily on innovations around advancing feedstock technology. Specialty products face separate technology challenges, including the need to seek out technology acquisitions and partnerships or joint ventures that can enrich SABIC’s existing portfolio.
 
Al-Benyan added, “This initiative will build a stronger, better SABIC - one capable of global leadership in meeting customer needs, developing employees and contributing to the communities where we live and work. We have strong ambitions in terms of growth, market position and innovation. Our global 2025 strategy is to be the preferred world leader in chemicals by delivering ‘Chemistry that Matters’. This includes striving for excellence in areas, such as customer value, environmental protection, health and safety, cost competitiveness and sustainable profit.”