IT’S A MATCH
- 92%: aligned values
- 75%: respectful of or invested in social issues
- 64%: alignment of current affairs and political beliefs
LIKE THEM, LIKE THEM NOT
- 41% Indians say potential partner engaging in politics & voting is important to them
- 21% more attracted to someone who actively engages in societal issues
- 38% women say potential partner having passion for the same values as them is important
- 24% women say someone they are dating being unaware of current societal issues is a turnoff
- 21% Gen Z say potential partner not aligning politically with them is a dating red flag
One subscription. Two world-class reads.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
)