According to the survey, a majority of Indian CEOs (73.33 per cent) are not making changes to their strategies to meet the challenge of higher tariffs. Twenty per cent of them, however, are negotiating a new supply chain, while the rest are looking for new export markets. “We see more competition in the Latin American and African markets, as several players (including larger ones) will try to diversify from the US and, as a result, competition will increase in the African and Latin American markets, where players like us have been operating,” said the CEO of a mid-sized pharma company.