The MEP of basmati rice was first imposed last year at $1,200 per tonne, before it was lowered to $950 per tonne.
The company also stated that it will continue to grow its core Basmati rice business by investing more on brands and expanding its distribution reach with Revised Route-to-Market and product portfolio expansion by leveraging the brand equity and the existing distribution network.
It added that innovations in product development, such as ready-to-eat and ready-to-cook meal kits, can attract convenience-seeking consumers, particularly among millennials and Gen Z age groups.
The company produces both, basmati rice and non-basmati rice. It is also engaged in the manufacturing of by-products such as bran oil, furfural, de-oiled cakes, etc.
The company predominantly manufactures and markets branded rice products in India and across the globe.
‘India Gate’, the flagship brand of the company, commands a premium in both the Indian and international markets, contributing around 55 per cent of KRBL’s total income.
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