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The alcoholic beverage industry is on a high, with nearly double-digit growth in festive season sales, and now expects an upswing of around 20 per cent in the October-December period, driven by the premium spirits category. The industry witnessed a spike in sales across categories, whether it's IMFL or Scotch in the whisky segment, or rum or white spirits such as vodka, white rum, gin and tequila in the almost one-and-a-half-month festive season, which is now in its conclusion. This festive season, the industry has witnessed higher growth in the premium category, as well as in smaller tier II & III markets, alongside the developed markets. We have witnessed a highly encouraging festive season, with strong uptake across our premium and luxury portfolio. The festive months continue to be a key consumption period in India, and this year's performance has reaffirmed the growing consumer preference for premium and thoughtfully crafted spirits, Radico Khaitan Chief Operating Officer ...
The domestic beer industry, which has been facing an acute shortage of aluminium cans and fearing an impact on growth trajectory, has urged the government for a 'short-term regulatory relaxation' in quality control norms to ensure uninterrupted supply from overseas. The beer industry is facing an annual deficit of 12-13 crore units of 500 ml cans, which account for almost 20 per cent of total beer sales in the country, and it may also lead to a shortfall of around Rs 1,300 crore in government revenues, according to the Brewers Association of India (BAI). Aluminium cans were brought under the ambit of mandatory BIS (Bureau of Indian Standards) certification by the government from April 1, 2025, through a quality control order (QCO), which has resulted in short-term supply problems for beer as well as other beverage packaging industry in the country. Key aluminium can suppliers, BALL Beverage Packaging India and Can-Pack India, have already exhausted their domestic capacity at their .