Branding

The Delhi High Court has dismissed a plea challenging the decision of the Foods Safety and Standards Authority of India (FSSAI) to ban Oral Rehydration Salts (ORS) labelling on any fruit-based, non-carbonated or ready-to-drink beverages. The high court said the measures taken by the FSSAI are impelled by "serious public health considerations" and are regulatory measures applicable across the food industry. Justice Sachin Datta, in an order passed on October 31, refused to interfere with the FSSAI's October 14 and 15 orders by which it has withdrawn permissions for food-and-beverage companies to use the word "ORS" in their labelling unless they met the standard medical formulation. "In the circumstances, this court is not inclined to interdict with the impugned orders, in light of the aforesaid order dated October 30, 2025 passed by the FSSAI. This is particularly in light of the deleterious effect and adverse health outcomes in the event of consumption of the offending products by .

A-list celebrities have not yet succumbed to the rise of influencers, as they continue to hold their own sway over audiences

The Centre on Wednesday asked industries to follow ethical practices in labelling and advertisements of food products to ensure public health and protect consumer interest. The concern was raised at a National Stakeholder Consultation on the subject, 'Comprehensive Analysis of Regulatory Framework on Food Labelling, Advertisement and Claims,' the Health Ministry said in a statement. The consultation was organised by the Food Safety and Standards Authority of India (FSSAI), under the Ministry of Health and Family Welfare. At the event, MHFW Secretary Punya Salila Srivastava stressed the importance of ethical and truthful practices in labelling and advertising in the food sector. According to the statement, she said, "Things are changing rapidly today. We are now exposed to the entire world, which means we must adopt many positive changes and best practices, while also scrutinizing food products more closely." Nidhi Khare, Secretary, Department of Consumer Affairs, asked the industr

The BluSmart story is not a one-off. India has witnessed several such instances in the past-brilliant brands or products built from scratch, only to be undone by mismanagement or greed

The 200-year-old company is now called aberdeen group, effectively reversing a decision to rebrand as abrdn in 2021 in a bid to pitch itself as a modern, agile, digitally-enabled brand

The concluding part of the two-part influencer economy series delves into How marketers can use influencers for a brand and what the challenges are

The inevitable din that is building up after the Olympiad victory is whether we are doing enough for our newly minted chess champions?

The national capital region transport corporation (NCRTC) has invited bids for exclusive semi-naming and co-branding rights for its five stations on the Delhi-Ghaziabad-Meerut RRTS corridor, a statement said on Friday. The five stations for which the semi-naming/co-branding rights are available are Duhai, Murad Nagar, Modi Nagar South, Modi Nagar North and Meerut South, it said. This initiative aims to enhance passenger experience and convenience while generating Non-Fare Box Revenue to support the operational costs of the RRTS Corridor. Brands awarded these rights will have the opportunity to prefix or suffix their names to station names, incorporate their brand colours on station walls, hoardings and entry/exit points, and utilise both bare and built-up retail spaces, the statement said. The branding will extend to station interiors at the concourse and platform levels, as well as exteriors, including columns and piers on both sides of the station, providing visibility to road ..

The second accelerator fund called 100Unicorns Fund II with a target size of $200 million includes a green-shoe option of $100 million

The company has used the brand for promoting, marketing, advertising its products and services under the trademark and has earned goodwill, especially in the financial sector

Shah Rukh Khan unveils another collection of his son's D'yavol X collection. The actor shared a post on X featuring himself with his son Aryan and daughter Suhana

The Directorate General of Foreign Trade (DGFT) on Wednesday pitched for formulating a robust branding strategy positioning India as a top supplier and value-added provider of gold jewellery. "India stands as one of the largest buyers of gold globally, showcasing considerable buying power that can potentially influence the streamlining of gold prices and availability. "Recognising the fragmented nature of gold demand in India, spanning from small to large jewellers and varying from kilograms to tonnes, there's a pressing need for streamlining exports," DGFT Director General Santosh Kumar Sarangi said. He was speaking at the 4th edition of the 2-day 'India Gold & Jewellery Summit' that concluded on Wednesday. "Collaboration between the Department of Commerce, GJEPC, and leading brands is essential to formulate a robust branding strategy positioning India as a top supplier and value-added provider of gold jewellery," he said. According to him, the potential of e-commerce in cross ..

The announcement of Air India's new font and logotype as a part of its rebranding exercise has received mixed reactions on social media

Fleet requires a lot of work; aim to have best tech in 12 months: Chandrasekaran

Ecom360 aims to address core problems of D2C businesses by improving checkout and payment processes

Companies that have changed even their logos in the past have had to deal with consumer criticism and confusion

In All the world's a stage, Ambi Parameswaran mines the rich cache of insights and anecdotes gathered over a long career in marketing and advertising to help you build your personal brand

The number of brands growing in terms of CRP improved in 2021 (70 per cent), over 2020 (56 per cent)

Leading brands have upped the ante when it comes to protecting their trademarks. What's driving the problem of copycat brand names in India? How does India fare in protecting trademark rights?

Brands are increasingly tapping into deepfake and artificial intelligence to personalise campaigns