Page 2 - Branding

Branding lessons from IPL teams

If you disregard all the defunct teams, we are left with 10 IPL teams now

Why Tata Group is going for IPL branding?

Tata Group's debut into the Indian Premier League comes at a time when the 100-year-old company is increasing its digital footprint. So, is the googly meant to startle the young crowd? We find out

Why managing the 'boys' ain't an easy business

To be honest, I had never thought of the "boys" in the dressing room as a motley bunch of freshly minted millionaires!

Enter: The brand called Neeraj Chopra, India's new sporting superstar

The draw for advertisers: Embodies skill & specialisation, is a combination of Olympian & soldier, has the looks

Bewakoof eyes Rs 1,000 cr revenue in 2 yrs, expands into beauty segment

Bewakoof expects its revenues to touch Rs 1,000 crore in the next two years as it adds new product categories and strengthens its retail presence across various digital platforms.

Why Nike sued Satan but spared Jesus

Satanism is not a theme Nike could be seen to be associated with in any which way

Mainak Dhar talks about the power of personal branding and success in his new book " Brand New Start"

Share with us the story behind your new book " Brand new start"

Korean Auto firm Kia unveils a new brand identity in India, drops 'Motors'

The move is aimed re-positioning itself as mobility solution provider

InsuranceDekho to get $20 mn funding from GirnarSoft for branding, others

InsuranceDekho recently announced plans to onboard 100,000 insurance advisors across the country. It has already enrolled 20,000 advisors successfully, the company said

Vodafone, Idea converge into Vi in branding exercise amid telecom war

Experts warn that creating a new brand identity in a competitive market will not be easy

Vodafone Idea's new brand identity "Vi"; Tariff hike on cards

The telco has till now been advertising the two brands separately

Vi is We: Two yrs after merger Voda Idea integrates to create new identity

The relaunch, coming two years after the August 2018 merger of Vodafone and Idea Cellular, is to have a combined brand identity and advertising around it

Vodafone Idea to make major strategic announcement today, rebranding likely

Vodafone Idea is owned by Vodafone plc and the Aditya Birla group (ABG)

Explained: How brands are reaching out to shoppers in times of Covid-19

Go the extra mile by making calls, setting up mini stores; trend is here to stay, say experts

Deloitte acquires Spatial Access to augment advertising, marketing advisory

The move will augment Deloitte's advisory capabilities and enable brands to make more efficient advertising and marketing decisions

Brand taglines and pop culture

Are digital ads depriving brands of the benefits of long-running themes?

Ind vs Aus: Star Sports plays up the contest, tones down on rivalry

The broadcaster plays down the rivalry even as it plays up the contest for the three-match series

Funskool resets the playground, targets millennial parents with new brands

The MRF-owned toy company is targeting millennial parents with new international brands and a fresh retail and marketing thrust

Brands plough the gender track, chase relevance and an image makeover

Several new campaigns challenge the popular narrative around machismo. Is this real change or opportunism on the part of the brands, ask experts

PepsiCo makes two-pronged persuasion pitch to drum up interest in Lay's

PepsiCo is following what has increasingly become the norm, using endorsers to kickstart a campaign that is taken forward by influencers on social media