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By 2030, Gen Z will comprise 27 per cent of India's population and will command USD 1.3 trillion in consumption, reshaping consumer markets with a focus on experiences, sustainability and digital convenience, according to a report by Redseer Strategy Consultants. The report, titled "Gen Z: Defining Trends, Influencing Spends," analyses how this demographic, born between 1997 and 2012, is prioritising value-driven choices. "Gen Z will occupy a greater share of the population, and command USD 1.3 trillion in consumption by 2030. This generation shuns labels, valuing inclusivity, self-expression and authenticity. Through this phase of self-discovery, they prioritise aesthetics and new experiences -- all of which reflect in their behaviour as consumers," the report noted. Gen Z's emphasis on aesthetics is evident in their engagement with the beauty and personal care (BPC) sector. By 2030, this group is projected to account for nearly USD 19 billion share of India's BPC market. One in t
India's retail sector is projected to nearly double to USD 1.93 trillion by 2030, growing at a 10 per cent CAGR, with the momentum anchored by a deep home market that acts as a buffer against global trade volatility, according to a Deloitte-FICCI report. The country's retail and consumer landscape is undergoing a transformation, powered by robust domestic consumption alongside a surge in digital adoption, premiumisation and the rapid rise of e-commerce across both urban and emerging markets, it said. As per the report titled 'Spotting India's PRIME Innovation Moment', India's retail sector was valued at USD 1.06 trillion in 2024, and the rising purchasing power, including Gen Z's direct spending capacity of USD 250 billion, is not only sustaining domestic demand but also fuelling brand confidence to scale internationally. Evolving Free Trade Agreements (FTAs) and tariff realignments are further enhancing India's export competitiveness, allowing 'Made in India' products to reach new
The overall household consumption is set to pick up in the next two to three quarters on rural strength, a Swiss brokerage said on Tuesday. Softened inflation, which boosts purchasing power, improving crop outlook on good monsoons and a USD 20 billion social welfare spends on women are set to strengthen rural consumption, UBS Securities said in a report. Urban consumption will "stabilise" on aspects like RBI's rate cuts, USD 10 billion of policy stimulus through personal income tax changes and improved availability of credit, it said. "Even as rural activity is gaining traction, we believe it is still too early to expect a broad-based recovery in household consumption, as rural consumption accounts for less than half a percentage share of the total," its chief India economist Tanvee Gupta Jain said. "In our base case, we expect overall household consumption to start picking up over the next 2-3 quarters as rural consumption strengthens," she said. There is a "divide" within rural