Influencing Market

A-list celebrities have not yet succumbed to the rise of influencers, as they continue to hold their own sway over audiences

India's influencer marketing industry is growing with support from brand trust, agency M&As and a government fund for creators, shifting focus to content quality and relevance

Meet Utkarsh Sinha, the rising face in Web3 and the crypto domain, recognized as one of the best Web3 and crypto Influencers in India.

Last year, the Advertising Standards Council of India (Asci) had come up with a set of self-regulatory guidelines for influencers built around disclaimers and disclosures

The Advertising Standards Council of India on Tuesday said the popular professional networking platform LinkedIn lacks disclosure tools and asked content creators or influencers to come clear on their associations. The self-regulatory organisation for the advertising sector reported in the last week alone, alert professionals on LinkedIn have flagged 60 cases, of which 56 cases are currently under review for violations related to non-disclosure of material connections. "Unlike other popular social media platforms, LinkedIn does not provide platform disclosure tools," an official statement from the Advertising Standards Council of India (ASCI) said. "LinkedIn influencers are seasoned professionals and trusted voices in their respective fields; this makes it all the more important for them to lead by example when it comes to responsible influencing," the body's secretary general and chief executive Manisha Kapoor said. In an advisory to such influencers, ASCI said that non-disclosure

Before announcing the rule, the FTC notified 700 companies, including Amazon, Facebook and Google, about its plans to curb a scourge that has become more prevalent in recent years

Intensifying its crackdown on finfluencers, markets regulator Sebi on Monday restrained seven entities, including Mohd Nasiruddin Ansari, who ran unauthorised investment advisory services in the name of 'Baap of Chart', for up to one year. The regulator also directed the entities -- Nasiruddin Ansari, Rahul Rao Padamati, Tabraiz Abdullah, Asif Iqbal Wani, Golden Syndicate Ventures Pvt Ltd (GSVPL), Mansha Abdullah and Jadav Vamshi -- to refund Rs 17.2 crore within three months. Ansari runs a profile on social media platform X (formerly Twitter) by the name of 'Baap of Chart' where he used to offer buy/sell recommendations in the stock market. The recommendations were given in the garb of providing educational training related to the securities market, according to Sebi. Additionally, the regulator slapped a penalty of Rs 20 lakh on Ansari, Rs 2 lakh each on Padamati, Tabraiz Abdullah, Wani, GSVPL, Mansha Abdullah, and Vamshi. "In my view, unregistered investment advisors like Nasir

Broadcasting Services Regulation (BSR) Bill latest updates: A draft Bill will likely be shared with stakeholders in the next few weeks

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With her lucid writing and relatable takeaways, blogger, content creator, entrepreneur, and influencer Masoom Minawala has successfully translated her life's hard work into an accessible guide

An analysis by influencer marketing platform KlugKlug revealed some shocking findings. Here are the details

Sebi to soon issue norms on performance validation agencies

More than 500 social media influencers are set to undertake a month-long 4,500-km yatra tracing the route taken by Lord Ram to return to his kingdom in Ayodhya from Tamil Nadu's Rameshwaram after his exile. According to organisers of the Ramotsav Yatra, it will cover five states -- Tamil Nadu, Karnataka, Maharashtra, Madhya Pradesh and Uttar Pradesh. Apurva Singh, who is part of the Ramotsav Yatra team, told PTI on Tuesday that the month-long yatra will start from Indore in Madhya Pradesh on January 14. "Over 500 influencers, Instagrammers, YouTubers, bloggers, sports and Bollywood celebrities will participate in the yatra," Malay Dixit, another key member of the organising team, told PTI. The event is being organised by the Ram Mahotsav Yatra Samiti formed by the All India Influencers Association, he said. This comes in the run-up to the consecration ceremony at the Ram temple in Ayodhya on January 22. "This journey of ours is not only didactic but also a celebration of the jour

In a recently circulated consultation paper, Sebi vowed to "disrupt the revenue model" of "finfluencers" by forcing all regulated entities to cut ties with them

The rise of financial influencers or finfluencers, who charge as high as Rs 7.5 lakh for a post on social media, introduced a new way for people to access and interpret financial information, and now they will soon come under the regulatory purview as Sebi proposed measures to curb their mushrooming numbers. The proposed move by Sebi not only ensures that investors receive accurate and unbiased information but also helps in preserving authenticity and reducing fraud, Anand Rathi Wealth Deputy CEO Feroz Azeez told PTI. Under the proposal, finfluencers need to be registered with Sebi and adhere to specific guidelines. Also, it has been proposed to ban unregistered finfluencers from partnering with mutual funds and stockbrokers for promotional activities. While many finfluencers provide valuable insights, there has been a growing concern over the potential risks associated with unregulated finfluencers who might offer biased or misleading advice. They usually work on a commission-based

Influencer marketing becomes mainstream with incumbents such as HUL and Marico using them, and not only for brand awareness

Companies are struggling to verify the authenticity of social media influencers as a large number of these have non-credible followers

While new-age investors require protection from finfluencers, there's also a need for a centralised agency that transcends regulatory silos and provides redress to older investors

The authenticity of influencer marketing is in that it is driven by the users themselves, not dictated by brands: Ramya Ramachandran, founder, Whoppl.

21% of those surveyed for the report said that they are "extremely likely" to purchase a product or service promoted by influencers