Page 2 - Influencing Market

One in every four ads processed in FY23 had violations by influencers: Asci

The real-money gaming industry was the most violative sector of advertisement guidelines in 2021-22, and 92 per cent of gaming ads did not adhere to the rules

'Digital nomad', 'pinkwashing' and 'rage-farming' debut on Dictionary.com

Trauma dumping, rage farming, and queerbaiting, which are typically used to describe harmful or toxic behavior, all made their debut

Instagram to inform creators about posts blocked on feed recommendations

Instagram, the Meta-owned photo and video-sharing social networking service will now tell users if their posts are too edgy to be recommended to other users

Social media influencers eye long run gains of Centre's dos and don'ts list

As the Centre readies a list of dos and don'ts for social media influencers, the thriving community of individuals and companies is contemplating the challenges of a more regulated' future -- and it's not all bad. So whether it is podcast host Vedant Kaushik or marketing agency Pulp Strategy -- the two ends of the influencer spectrum working towards pushing trends with their endorsement of products ranging from makeup to movies -- both welcome the move to streamline the sector. The Advertising Standards Council of India (ASCI) pegs the social media influencer industry at USD 150 million (approx Rs 1,200 crore). The proposed guidelines will eradicate in one go the vagueness on whether a piece of content is sponsored or not... We have laws and standards for TV, films, radio, etc. why not for the modern medium of social media, Kaushik, who has nearly 60,000 followers on Instagram, told PTI. A certain adjustment time may see some chaos. In the long run, this will lead to more responsib

Why creator is the new king in online commerce's latest iteration

At one end of the spectrum, a host of start-ups are basing entire business models on the presumption that content creators will drive the next wave of e-commerce.

ASCI's new e-norms likely to hurt nano and micro influencers the most

Experts say the market is expected to shrink 20% because of the ASCI rules

British regulators say Instagram to crack down on hidden influencer ads

British regulators said Friday that Instagram will clamp down on hidden advertising by social media influencers

Brand persuasion: How firms lean on influencers to rope in loyal customers

With brands of all sizes, and across categories, leaning heavily on influencers, the world of online persuaders is in for a makeover

Influencing market: Facebook, Instagram preferred channels for influencers

According to Influencer Marketing Report for 2018 by research agency Zefmo for the Indian market, nearly 92% of participants said that they would launch at least one influencer-led marketing campaign