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Swiggy Instamart took down non-veg items including eggs, meat and fish for delivery in select cities like Pune, Delhi, Hyderabad and Ahmedabad on the occasion of Mahashivratri on Wednesday, although the deliveries were restored by the evening in few cities, the quick commerce platform's app showed. Sources said the decision to remove non-vegetarian items from the delivery menu in certain locations was taken to respect religious sentiments, as Swiggy Instamart is delivering the sacred Tandool Mahaprasad Ladoos directly from the Shri Kashi Vishwanath Temple on Mahashivratri. Meanwhile, some users took to social media platform X, formerly Twitter, to raise objection to the move, and shared screenshots to show non-veg items such as meat, fish and eggs being removed from the grocery section on Swiggy Instamart. Available only on Swiggy Instamart on Maha Shivratri, the Tandool Mahaprasad Ladoos are the same ladoos served at the Shri Kashi Vishwanath Temple. Swiggy Instamart will deliver .
Big FMCG companies are entering the plant-based meat segment, targeting non-vegetarian consumers who are looking for an animal-protein replacement, besides a large section of vegetarians. The segment which opened up two years back is estimated to touch around USD one billion by 2030 and now products in the plant-sourced meat segment are available at e-commerce platforms and large retail chains in leading metros. Besides, players are also targeting institutional clients in the HoReCa (hotel, restaurant and catering) segment and several Quick Service Restaurant (QSR) chains such as Domino's and Starbucks in India have included plant-based protein in their food menus. Last week, Tata Consumer Product Ltd (TCPL) announced its entry into the plant-based meat products category, under a new brand ''Tata Simply Better'' and introduced four variants - Nuggets, Burger Patty, Awadhi Seekh Kebab and Spicy Finger. According to the Tata group FMCG arm, plant-based meats are at the forefront of t