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AI, reels, content creators, and WhatsApp are driving customer lead generation for automobile companies and their dealerships, according to a whitepaper by Meta and Federation of Automobile Dealers Associations. Interestingly, as many as 72 per cent of new automotive buyers discovered the brand on the family of apps of Meta, the parent company of Facebook, Instagram and WhatsApp. "This whitepaper underscores the potential of AI, reels, and messaging platforms such as WhatsApp to strengthen customer relationships and drive growth," Federation of Automobile Dealers Associations (FADA) President C S Vigneshwar said in a statement. As per the survey commissioned by Meta, "72 per cent of new automotive buyers who were surveyed in this research discovered the brand on the Meta family of apps". It further said WhatsApp led the buyer-dealer communication as among new automobile buyers, 48 per cent used WhatsApp to directly connect with dealerships for vehicle availability inquiries, making