REEL VIEW

Instagram's picture-in-picture test for Reels mirrors features on TikTok and YouTube, aimed at boosting engagement and retention on the social media platform

Meta expands AI-powered translations on Instagram and Facebook. Creators can dub reels with automatic lip syncing, upload custom audio, and track multilingual performance

Instagram recently added Map to let users share their location with friends or explore posts and Reels based on tagged places, with full control over settings

Meta's Edits app update adds tools like silence cutter, swipe navigation, 150 fonts, and draft saving directly to Instagram for easier Reels creation and preview

Facebook will soon unify all video uploads as Reels, removing the need to choose formats. The update aims to streamline content and offer creative tools like effects, audio edits, and filters

The current Instagram app available for Apple iPad mirrors the iOS version, resulting in thick black bars along the sides due to the lack of optimisation for larger displays

The new Instagram format supports both single images and carousels, ensuring 3:4 photos display without black bars, awkward crops, or formatting issues

Meta's social media platform Instagram is testing a new engagement feature that lets users post locked reels, which can only be viewed and interacted with using a code

AI, reels, content creators, and WhatsApp are driving customer lead generation for automobile companies and their dealerships, according to a whitepaper by Meta and Federation of Automobile Dealers Associations. Interestingly, as many as 72 per cent of new automotive buyers discovered the brand on the family of apps of Meta, the parent company of Facebook, Instagram and WhatsApp. "This whitepaper underscores the potential of AI, reels, and messaging platforms such as WhatsApp to strengthen customer relationships and drive growth," Federation of Automobile Dealers Associations (FADA) President C S Vigneshwar said in a statement. As per the survey commissioned by Meta, "72 per cent of new automotive buyers who were surveyed in this research discovered the brand on the Meta family of apps". It further said WhatsApp led the buyer-dealer communication as among new automobile buyers, 48 per cent used WhatsApp to directly connect with dealerships for vehicle availability inquiries, making

Instagram is set to roll out its new ranking system algorithms in the coming months to push original content and content from creators with small followers base on the recommendations feed

The advent of smart TVs is changing both streaming and broadcasting

Reels make up more than 20 per cent of the time people spend on Instagram, globally.

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