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Samsung will offer affordable purchase options, including interest-free EMIs and festive discounts, as it looks to shield customers in India by absorbing the rising material costs "as much as possible", Samsung Southwest Asia CEO and President, JB Park has said. Park said rising material costs have led to a 15 per cent degrowth in the Indian market in the first half of this year, and the second half is expected to be challenging with the memory chip crunch getting "severe". "However, Samsung will try to absorb as much as possible, giving the best value of the product. During the coming festive season, we will try to provide affordable solutions to customers, whether it's interest-free EMI or a festive discount. We are focused on offering as much support as we can to consumers in India," Park said at a roundtable with Indian journalists in London. The shortage of memory chips is due to constrained production capacity and increased demand amid the AI boom. Also, geopolitical factors .
South Korean consumer electronics major Samsung sees innovation and education as both an enabler of progress and a catalyst for inclusion in India, according to its Southwest Asia Corporate Vice President SP Chun. The company, which increased its CSR commitment in India to Rs 193.89 crore for 2025-26, from Rs 144.48 crore in 2024-25, has helped 15 lakh people benefit from Samsung India's citizenship programmes. "As we complete three decades in India, we see innovation and education as both an enabler of progress and a catalyst for inclusion," Chun said in a statement. He further said, "The focus going forward is on how this potential is translated into meaningful impact at scale." At Samsung, Chun said, "We are committed to nurturing a generation of young innovators with the skills, creativity, and collaborative mindset which enables them to grow and address complex societal challenges and contribute to a more inclusive future." Over three years, Samsung said it has accelerated ..