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India is a high priority market for the leading Scotch whisky and premium spirits maker William Grant & Sons, with potential to become one of its top five markets globally in the coming years, a top company official has said. The family-owned premium spirits company, which owns various brands, including Glenfiddich, Monkey Shoulder, Balvenie and Hendrick's Gin, entered India 10 years ago. And the growth in the country has been very promising, William Grant & Sons India Managing Director Sachin Mehta told PTI. The Scotland-based premium spirits maker has unveiled 'The Balvenie Fifty', a 50-year-old ultra-rare Speyside single malt scotch whisky in the Indian market. Only one bottle of The Balvenie Fifty First Edition' aged in a European oak refill cask, filled in 1973, has been made available in India, offering a unique opportunity for collectors and connoisseurs to own a piece of whisky history. When asked about its price, Mehta said: "Balvenie Fifty is probably going to be in .
On a warm evening in June, the thirsty crowd milling about a Brooklyn event space might have gladly sipped glasses of white wine, or crisp gin & tonics. Instead, all held drams of golden whisky in their hand.The event was to celebrate the introduction of Toki, a new offering from Japanese whisky maker Suntory, with gentle almond and grapefruit accents and no age statement. It's just one of a growing number of what we're dubbing "whisper whiskies"-pale-hued, refreshing spirits with a deliberately light, mellow flavour profile, offering an antidote to bold bourbons and brooding, smoky Scotches.These whiskies span fresh, grassy bottlings from Ireland (Kinahan's, Tullamore D.E.W.) to heathered Scotches without peat (Compass Box Enlightenment) to Japanese (Toki, Kikori) and American whiskies made with a lighter hand on the oak. All are ideal for drinking during the warm-weather months and into the crisper days of autumn.What's behind these easy sippers? A little bit of demand, said Flav