Why FSSAI stopped Dabur from selling products with ‘100%’ claims

Last Updated: Aug 05 2026 | 1:05 PM IST

The Food Safety and Standards Authority of India (FSSAI) has barred Dabur from selling several food products carrying claims such as "100% Natural" and "100% Pure", saying they violate food advertising regulations. The order covers products including honey, ghee, edible oils, coconut products and apple cider vinegar. FSSAI also flagged the use of the Jaivik Bharat logo on certain products without valid organic endorsement. Dabur says it is reviewing the order.

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