ASUS targets 30% growth in PCs driven by AI, gaming, content creation

Taiwanese PC maker Asus expects to achieve 30 per cent growth in 2025 on account of demand for personal computers for artificial intelligence, gaming and content creation coupled with its strategy to expand sales channels, a senior official of the company said.

Asus India, vice president for consumer and gaming, Arnold Su told PTI that the price of AI personal computers share in the India consumer PC market is expected to rise from 5 per cent to 25-30 per cent mainly on account of more devices coming at lower price points.

"We continue to lead in the gaming, content creation segment in India. AI PC will be another area where we see big opportunities coming up this year in India. It will be not only for Asus but for the overall industry. We already have 40 per cent market share in the India copilot PC segment," Su said.

He said that last year most of the AI PCs were priced above Rs 80,000 and Asus will start selling AI PCs with the Qualcomm Snapdragon AI processor for Rs 65,990 from March 10.

Su said that the company is planning to expand reach from 600 districts at present to 700 districts in 2025.

"We have 4,500 active dealers in India. There are some locations where we are entering at taluka level with our golden partners. There are 6,000 talukas in India. The demand for products across segments and channel reach will be key growth drivers for us. We are looking to grow by 30 per cent in sales this year. In terms of value it will be over 30 per cent," Su said.

According to market research firm IDC, Asus was among the top five PC sellers in India in 2024 with a 7 per cent share. The company sales in 2024 declined by 7.8 per cent YoY but the company regained growth in the December 2024 quarter.

Asus recorded the highest growth rate of 38.4 per cent in the December quarter which was the highest among its peers.

Su said that the company is looking for demand for desktop PCs to grow and expects the company's share in the Indian market to increase to 10 per cent in 2025 from 2-3 per cent in 2024.