Huawei considering fee for in-app purchases as it surpasses iPhone in China

The Shenzhen-based company is weighing a commission lower than the typical 30 per cent cut that Apple and Alphabet Inc.'s Google take for payments made via their mobile stores

Huawei
Image: Bloomberg
Bloomberg
2 min read Last Updated : Jun 18 2024 | 1:56 PM IST
Huawei Technologies Co. is considering taking a cut of in-app purchases on its Harmony mobile operating system, underscoring its growing confidence in competing with Apple Inc in the world’s largest smartphone arena. 
 
The Shenzhen-based company is weighing a commission lower than the typical 30 per cent cut that Apple and Alphabet Inc.’s Google take for payments made via their mobile stores for things like apps, games, movies and music subscriptions, according to people familiar with the matter. Huawei has kept Harmony OS fee-free until now, as an enticement to bring developers and publishers on board.

For games in particular, which account for the majority of mobile app store revenue, Huawei has been discussing a fee of about 20 per cent with developers, the people said. They asked not to be identified as the information is private. Rival Android store operators in China, such as Xiaomi Corp., charge as much as 50 per cent on in-game purchases. Huawei has not yet made a final decision and its plans could still change, according to the people.

Huawei’s imminent move suggests the Chinese tech conglomerate feels it has grown its user and developer base to the point where it can begin collecting rent. The company shifted to its in-house Harmony OS after US sanctions cut it off from working with Google, the proprietor of Android.

A company spokesperson did not respond to a request for comment.

The envisioned commissions would still place Huawei’s 4-year-old Harmony ecosystem below market competitors. The company has to convince both users and app makers to embrace its third option, after Apple’s iPhone software and Google’s Android, though it has made strong progress over the past year with its return to prominence in China’s premium market.

Huawei has seen increased demand for its 5G smartphones after it released the Mate 60 Pro with an advanced China-made chip last year. Its net profit rose 564 per cent in the first quarter as it took market share from Apple and others. Its Harmony OS also overtook iOS in terms of market share in China in the January-March period, according to Counterpoint Research.
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

Topics :HuaweiGoogleXiaomiShenzhenApple Alphabet Inc

First Published: Jun 18 2024 | 1:56 PM IST

Next Story