Mitsubishi Motors suspends China business indefinitely after slow sales

The transition from gasoline cars to cleaner vehicles had hit its line-up

Mitsubishi
Photo: Reuters
Bloomberg
1 min read Last Updated : Jul 14 2023 | 10:19 PM IST
Mitsubishi Motors Corp has suspended its China business indefinitely and will lay off staff after years of poor sales in a market rapidly turning to electric vehicles.

The Japanese automaker said that China’s transition away from gasoline cars to cleaner vehicles had hit its existing line up and seen sales fall far below expectations, according to a July 12 company memo. 

“In the past few months, management and shareholders have tried to the best of our ability, but due to market conditions and with great reluctance and regret, we must seize the opportunity to transition to new energy vehicles,” the memo said. 

Meanwhile, Mazda Motor Corp Chief Executive Officer Masahiro Moro said the automaker’s business is likely to suffer in China due to stiff competition in the world’s biggest electric-vehicle market. Moro, said he saw an industry in the middle of a transition that will have a lasting impact. The competition is much more severe than expected, he told reporters on Friday.


*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

Topics :Mitsubishi Motors

First Published: Jul 14 2023 | 10:19 PM IST

Next Story