Consumer durables manufacturers, grappling with a recent surge in raw material cost and falling demand, have asked the finance minister for budgetary measures that will reduce cost pressures and improve the purchasing power of consumers.
With prices of key raw materials such as copper, steel and plastic on the rise since at least November, players operating in most durables and electronics categories like refrigerators, televisions (TVs) and washing machines are feeling the pinch. Prices have been hiked across the industry, resulting in steady fall in sales post-Diwali. To address any further slide in demand, manufacturers are now demanding rationalisation of indirect

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