Adani airports' duty-free shops to give more space to non-liquor items

Liquor ++ strategy for extracting maximum revenue from duty-free shops at seven airports run by the group

Adani-run airports have adopted an unconventional strategy called "Liquor ++" for their duty-free shops. Under this strategy, more space will be allocated to non-alcohol items such as health supplements and baby food.

"When you start looking at a consumer, and when you start looking at their usage and attitude—specifically at duty-free or at F&B (food and beverage section) or at retail—then you suddenly realize that there is a world outside liquor that needs to be focused on," said Harshad Jain, chief executive officer (Non-Aero), Adani Airport Holdings Ltd (AAHL).

AAHL, an Adani Group company, manages seven airports in Mumbai,