Pernod Ricard India expects double-digit growth, backed by new launches

Pernod Ricard India expects low double-digit growth over the next five years, supported by the Imperial Blue divestment and new launches such as Seagram's Xclamat!on, CEO Jean Touboul said

The Indian arm of French spirit and wine maker Pernod Ricard expects to clock a double-digit growth in the years ahead, supported by the recent selloff of its value whisky brand Imperial Blue, and new launches such as Seagram’s Xclamat!on.

 

“This is a product that comes from the insight that consumers are looking for more premium experiences. So, we are tapping into the premium and mix segment with a brand that brings five spirits – whisky, vodka, rum, brandy, and gin – under one name and one uniform price point,” Jean Touboul, chief executive officer (CEO), Pernod Ricard India, told