Flavour of season: It's a premier league for food delivery firms this IPL

Downloads of food delivery apps like Zomato, Swiggy, Domino's, etc. have gone up in April over February

Food delivery companies like Zomato, Swiggy, Domino’s, and Blinkit (controlled by Zomato) are cashing in on the urge to splurge on food and snacks by viewers of the ongoing Indian Premier League (IPL) whose numbers are hitting new highs.
 

Both Disney Star on terrestrial and JioCinema, which is streaming the matches on its digital platform for free, have seen a huge viewership surge. Star Sports reported that it had surpassed a viewership of 400 million in the first 29 matches, which is 37 million more than the total viewership reach of IPL 2022.

Its competitor, JioCinema, announced 24 million