 "Hemant Badri, Senior Vice-President & Head of Supply Chain, Flipkart")
Flipkart is betting its quick-commerce future on India’s smaller cities, targeting tier-II and tier-III markets that rivals have largely bypassed in their race to dominate metropolises.
The Walmart-owned e-retailer’s 11-month-old “Flipkart Minutes” service is now live in 19 cities, including Ghaziabad, Guwahati, Jaipur, and Kanpur. Backed by an internal funding infusion of about ₹3,249 crore, the company aims to scale up to 800 dark stores by the end of the year, up from 400 currently.
The geographic strategy marks a strategic divergence from competitors prioritising metro markets and affluent consumers. Flipkart’s model is gaining traction: The company says the 10-minute
