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Rural kirana stores power FMCG sales in September, shows Bizom data

Kirana stores in rural areas stocked up in preparation for the festival season, which began in September

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3 min read Last Updated : Oct 10 2023 | 11:22 PM IST

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Sales of fast-moving consumer goods (FMCG) witnessed significant recovery in September after enduring a double-digit decline in August, according to data furnished by Bizom.

Kirana stores in rural areas stocked up in preparation for the festival season, which began in September. This, combined with rainfall reaching 113 per cent of the long-perid average for the month, contributed to a boost in sales.

In September, FMCG sales increased by 4.9 per cent compared to the previous year. This growth was primarily driven by rural sales, which saw a 5.8 per cent increase year-on-year (Y-o-Y), while urban sales also grew by 3.2 per cent

Topics : rural sales of FMCG products Indian markets

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