Godrej Interio aims to ride e-commerce wave, targets 18-20% growth

The firm's parent company has planned an investment of Rs 100 crore for its digital revamp, customer experience, and sales growth through ecommerce for the next year

Godrej Interio, the furniture brand under Godrej Enterprises Group, seeks to leverage the growth of electronic commerce (ecommerce) in India to improve customer experience, expand reach, and bolster its sales, said a top company executive.

 

The furniture major eyes an 18-20 per cent overall topline growth in the coming years against the current growth of 12-13 per cent. 

“We are currently in the process of revamping our entire website. We are going to do a lot of personalisation digitally to improve customer experience and scale up our ecommerce presence through our own website and ecommerce platforms like Amazon and Flipkart,”