Sellers passed on over ₹100 cr in GST relief to customers: Amazon India

The performance comes as recent GST reforms reduced rates on appliances and electronics, enabling sellers on Amazon to pass through over ₹100 crore in savings to customers

Amazon India’s month-long Great Indian Festival (AGIF) sale attracted 380 million customer visits in its first 48 hours, with more than 70 per cent coming from Tier-II and Tier-III cities, showcasing how India’s e-commerce expansion is accelerating beyond major metros. Recent goods and services tax (GST) reforms reduced rates on appliances and electronics, enabling sellers on Amazon to pass on over ₹100 crore in savings to customers. In a video interview with Peerzada Abrar, Saurabh Srivastava, vice president at Amazon India, said the platform added 12 new fulfillment centres, six sort centers, and 45 delivery stations while hiring 150,000 seasonal