Uber's rumoured tie-up with BluSmart to achieve green goals under a cloud

Given both customer and driver dissatisfaction with Uber, partnering with BluSmart's EV fleet would augment both Uber's EV cab strength, as well as help it on its mission to zero-emission by 2040

Until a couple of days ago, BluSmart was one of a handful of Indian startups that seemed to be making real change, observable and quantifiable in the real world, with its all-electric vehicle taxi aggregator service. It even let riders know how much carbon dioxide they had saved per ride, giving them the feeling of a tangible contribution to the environment. Clean cabs, polite drivers, and a no-cancellation policy were the icing on the cake.

 

All of which made it a legitimate, attractive target for Uber, the US-founded taxi aggregator that sparked copycats in many geographies. The industry grapevine alternated