Bajaj Finance Ltd (Formerly Known as Bajaj Auto Finance Ltd) is one of the leading Non Banking Financial Corporation in India. Headquartered in Pune the company's product offering includes Consumer Durable Loans Lifestyle Finance Digital Product Finance Personal Loans Loan against Property Small Business Loans Home loans Credit Cards Two-wheeler and Three-wheeler Loans Construction Equipment Loans Loan against Securities and Rural Finance which includes Gold Loans and Vehicle Refinancing Loans along with Fixed Deposits and Advisory Services. The Reserve Bank of India classified the company as an Asset Finance Company.Bajaj Auto Finance Ltd was incorporated on March 25 1987 as a private limited company. On 20 October 1987 it became a deemed public company u/s 43A(1) of the Companies Act 1956. On 24 September 1988 it was registered as a Public Limited Company. On 5 March 1998 Bajaj Auto Finance registered with RBI as a Non-Bank Company. In 1994-95 Bajaj Auto Finance came out an initial public offer and was listed on the BSE and NSE.Initially the company as was promoted by erstwhile Bajaj Auto Ltd and Bajaj Auto Holdings Ltd. As per the scheme of de-merger of erstwhile Bajaj Auto Ltd the shareholding of Bajaj Auto Ltd in the company has been vested with Bajaj Finserv Ltd.In order to offer various finance schemes the company opened many branches in various locations throughout the country. During the years 1991-95 the company opened their branch offices at Hyderabad New Delhi Chennai Bangalore Mumbai Nagpur Vijaywada Nasik Vishakhapattanam Kolkata Goa Madurai and Pune.During the year 1995-96 the company completed their first Real Estate Project for Nayan Co-operative Housing Society Ltd at Pune. Also they opened their branch offices at Baroda and Trivandurm. During the year 1998-2003 they opened their branch offices at various places which include Chandigarh Cochin Indore Ludhiana Surat Kolhapur Bhopal Bhubaneshwar Calicut Erode Jalgaon Jullundhar Kanpur Lucknow Raipur Rajkot Salem Solapur Udaipur Tirupati Amaravati Amritsar Bhavnagar Durgapur Jamshedpur Jodhpur Kopergaon Mehsana Mysore Siliguri and Vellore.During the year 2003-04 the company entered into the financing of Personal Computers. They opened their branch offices at Hissar Hubli Patiala Rourkela Agra Ahmednagar Ajmer Akola Alwar Ambala Anand Bharuch Bhilai Chandrapur Dindigul Eluru Guna Gurgaon Himatnagar Jagadhri Jamnagar Karaikudi Karimnagar Karur Kottayam Kurnool Navsari Nellore Palghat Rajahmundry Sangli Tanjore Tirunelveli and Ujjain during the year 2004-05.During the year 2005-06 the company opened Loan Shoppes with a view to enhance their direct marketing activity and their brand awareness. They opened 22 shoppes and 14 new branch offices during the financial year. During the year 2006-07 the company opened 11 new branch offices in which the total number of branches has gone up to 113. Also they cover 280 towns through their branch network.The company launched new product lines/extensions during the year 2007-08. They launched IPO financing for high networth customers acquisition of AAA rated securitization transactions personal loan cross sell programme to their existing customers and financing for personal computers to SMEs. On 6 September 2010 the name of the company was changed from Bajaj Auto Finance to Bajaj Finance.In 2013 the company makes Rights issue in the Ratio of 3:19. On 1 November 2014 the company acquired 100% shares of Bajaj Financial Solutions for a consideration of Rs. 17 crore from its holding company Bajaj Finserv to promote the business of housing finance. Bajaj Housing Finance Limited a wholly owned subsidiary of Bajaj Finance received certificate of registration on 2 October 2015 from the National Housing Bank to commence housing finance business.In June 2015 Bajaj Finance raised Rs. 1400 crore through Qualified Institutions Placement (QIP). On 8 August 2017 Bajaj Finance entered into an agreement with One Mobikwik Systems Private Limited (Mobikwik) and invested an amount of Rs. 225 crore in the equity shares and cumulative compulsorily convertible preference shares (CCPS) of Mobikwik a mobile wallet major. Post conversion of CCPS Bajaj Finance would hold approximately 10.83% of equity in MobiKwik on a fully diluted basis.In September 2017 Bajaj Finance raised Rs. 4500 crore through Qualified Institutions Placement (QIP). The QIP was priced at Rs. 1690 per equity share of Rs. 2 face value.On 11 October 2017 Bajaj Finance and LG Electronics India announced the launch of an exclusive OEM co-branded card - LG Bajaj Finserv EMI card that will enable customers to buy all LG products at no cost EMI option across all LG formats.