Dow organises water treatment seminar for textile industry in Tirupur

As a part of its objective to create awareness about Dow’s water treatment solutions, Dow Water and Process Solutions (DW&PS) organised a seminar ‘Water and business quality’ for the textile industry addressing wastewater treatment on February 6, 2015 at Tirupur, Tamil Nadu. The seminar focused on wastewater compliance, increasing efficiency and saving energy. The event was part of Dow’s strategy to collaborate with end-user segments for DW&PS.
 
Katariina Majamaa, global end user marketing manager, DW&PS, said, “The problems that Tirupur mill owners face has also been experienced by customers across geographies. The seminar provided us with an opportunity to showcase our depth of expertise with the end users that was well received by the participants.”
 
DW&PS is one of the leading providers of reverse osmosis (RO), ultra filtration (UF) and ion exchange resins globally and in India.
 
Sharad Gollerkeri, regional commercial manager for DW&PS India, commented, “Tirupur represents a market which has the largest concentration of textile industry players in India. Hence, Tirupur was a natural choice to hold this seminar. The seminar was a pivotal step towards embedding the Dow brand in the minds of our audience and establishing our deep expertise in waste water treatment for textiles.”
 
John Patrin, Global Marketing Manager, DW&PS, said, “There was energy and enthusiasm in the audience- not just about Dow, but also about how we can contribute to the success of our customers.” He further added, “Since 1940s, Dow has been an innovator in water separation technologies, expanding and growing along the way. Filtration is a relatively new concept for the audience, but the waste water treatment topic was received with both openness and curiosity by the audience.”
 
Dow Microbial Control also participated in the event with a special segment about the growing consumer demand for apparel and other textiles that stay fresher longer and how Dow's Silvadur antimicrobial can help meet that demand by eliminating odor-causing bacteria from fabrics that have been treated with it.